Budweiser
Senior Portfolio
Client: Budweiser
Product Launch Campaign
Insight: American Beer
With this campaign Budweiser wanted to reinforce that they are the American Beer, but also recognize that beer drinkers have more choices than ever, from imports to local craft beers. To emphasize that Budweiser is a great beer made from its original recipe from long ago, thermal heating technology will be used. Budweiser cans will be disguised as an American micro-brew, “AmeriCan”. When the can is held long enough and drank from, the disguise fades away and the traditional can of Budweiser appears.
Client: Budweiser
Product Launch Campaign
Insight: American Beer
With this campaign Budweiser wanted to reinforce that they are the American Beer, but also recognize that beer drinkers have more choices than ever, from imports to local craft beers. To emphasize that Budweiser is a great beer made from its original recipe from long ago, thermal heating technology will be used. Budweiser cans will be disguised as an American micro-brew, “AmeriCan”. When the can is held long enough and drank from, the disguise fades away and the traditional can of Budweiser appears.
