Five Guys




Senior Portfolio
Client: Five Guys
Social Media/Print Campaign
Insight: Honesty

Five Guys takes pride in their fresh ingredients and they want to be perfectly honest about that with this campaign showing both the negative and positive sides of enjoying their food. Also using honest insight and new virtual index cards that are in all Five Guys restaurants we created an interactive card display on cellphone charging stations and wifi centers throughout the city where anyone could write their own honest notes and thoughts or even love letters to Five Guys.